Many businesses underestimate the power of strong positioning; the cut-through language that makes smart businesses skyrocket to success.

There’s a key reason many people struggle to sell. The reason is common sense, But so often in business common sense isn’t common practice…

A simple, effective and fun method to get clear on your vision and align your team.

To CODDIWOMPLE. Silly word. Serious meaning. As follows: “To travel in a purposeful manner towards a vague destination.” Generally...

‘The way we do things around here’ is often cited. ‘The way we’ve allowed things to be done around here’ – may be more accurate! Culture...